From Experimentation to Impact: How Mid-Market Retailers Are Winning with AI

Artificial intelligence has become one of the most talked-about and misunderstood topics in retail. While headlines focus on billion-dollar enterprises and massive data science teams, mid-market retailers face the same pressures around forecasting accuracy, inventory efficiency, and margin protection — without the unlimited budgets or specialized resources. In this live session, Jesta I.S., along with its AI division, FarsightIQ, brings together strategic, data, and technology perspectives to help retailers move beyond experimentation and toward practical, measurable impact.