Digiday Programmatic Marketing Summit
Wed, May 06
|Palm Springs
"Automated advertising has entered a new era. In late 2025, two developments emerged that stand to remake the programmatic advertising infrastructure: the introductions of Ad Context Protocol (AdCP) and IAB Tech Lab’s Agentic RTB Framework. Both developments aim to create standards for AI agents to
Time & Location
May 06, 2026, 9:00 AM – May 08, 2026, 6:00 PM
Palm Springs, Palm Springs, CA, USA
About the event
"Automated advertising has entered a new era. In late 2025, two developments emerged that stand to remake the programmatic advertising infrastructure: the introductions of Ad Context Protocol (AdCP) and IAB Tech Lab’s Agentic RTB Framework. Both developments aim to create standards for AI agents to become a core part of the programmatic advertising supply chain, from negotiating PMP deals to placing open-market bids.
And let’s be clear: AI agents are becoming a core part of programmatic advertising. Not just programmatic advertising, though, but all advertising. And programmatic will be the tip of the spear, as it was during advertising’s original digital transformation. Which means the programmatic marketers who can keep up with advertising’s agentic overhaul will be best positioned to lead it.
The Digiday Programmatic Marketing Summit will convene today’s programmatic leaders and practitioners to assess the state of the art when it comes to AI agents in advertising. On-stage…
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