AI in Marketing, Sales and Service: How Marketers without a Data Science Degree can use AI, Big Data and Bots
- Retail AI Council
- Nov 6, 2018
- 1 min read
Updated: Jun 6, 2025
Peter Gentsch
Springer
This book provides an easy-to-understand guide to assessing the value and potential of AI and Algorithmics. It systematically draws together the technologies and methods of AI with clear business scenarios on an entrepreneurial level.
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