Ise AI Customer Case Study: Safari Industries

Ise AI is a sell-through engine for retail — creating, testing and optimizing editorial-grade content for brands and retailers at scale. In this article,we highlight how Tanisha Jatia, Director of eCommerce at Safari Industries, successfully leverages Ise AI’s Generative AI technology to deliver direct P&L improvements. As the #1 luggage brand in India, Safari makes over $100M in annual sales. Using Ise AI, Tanisha unlocks 3x-higher click-throughs and gross sales relative to the category benchmark on her brand’s Amazon ads.

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