Why Brands Should Adopt GenAI, MACH, and Omnichannel Commerce

GenAI-based technology investments are shifting the paradigm for how e-commerce businesses operate. Experts estimate that two-thirds of service providers are already forming cross-functional initiatives to manage generative AI projects, and by 2026, 75 percent will be using GenAI.

In addition, businesses are applying MACH principles to future-proof their tech stack without disrupting operations to improve long-term flexibility and agility.

These advancements, as well as progress on unified commerce, will bridge the gaps to deliver the ease customers expect from brands, such as seamless cross-channel integration, transparent and timely order information, and 24/7 access to customer support.

Hear from leading brands how they are elevating their digital commerce and customer experience by taking advantage of these critical technologies and strategies. As 2025 approaches, learn how you can take advantage of these technology advancements to prepare ahead.