Customer Relationships Are At Stake
AI is reshaping how people shop, and the retail industry faces a critical choice. We can let platforms control customer relationships, or we can build an open standard that keeps shoppers in control.
The Shopper Context Protocol (SCP) is how we make that happen. Learn why this matters, then add your voice to the movement.
Sign the SCP Petition
The Challenge
AI agents are mediating more shopping journeys. Brands are losing direct customer relationships they've spent years building.
The Solution
The Shopper Context Protocol (SCP) is an open, customer-controlled standard that preserves those relationships, enables platform interoperability, and lets shoppers carry their context anywhere.
The Movement
Retail AI Council's SCP Working Group is advancing this standard. Join retailers and technology leaders protecting customer relationships in the age of AI commerce.
Why Your Signature Matters:
By signing, you're adding your voice to a growing movement of industry leaders demanding open standards that protect customer relationships. Your support signals to platforms, AI providers, and regulators that the retail industry stands united in preserving customer-controlled commerce.
The more signatures we gather, the stronger our position in shaping how AI commerce evolves.
Ready to Do More Than Sign? Join the SCP Working Group Here and Help Build the Standard.